It is an extraordinary feat for an American automotive company to corner a good chunk of the European market, particularly in the UK where it is considered to be the melting pot for the global automotive industry. Vehicles of all makes, brands and models is a common sight in the country which is why its surprising to see the Ford Mondeo fitting in nicely with dominant European brands such as BMW and Audi, even if the bulk of this particular model’s sales revenue come from the fleet industry.
One of Ford’s secret to success is catering to the tastes of the UK market and then building a solid line of products using quality materials and revolutionary engines. The Ford Mondeo is no exception and testament to this is its ability to establish a stronghold in the rental fleet business through the years and eventually trickling down to individual sales. Taking things a step further, the Mondeo has been redesigned for 2012 using Ford’s Kinetic Design and ECOnetic technologies, both resulting in improved fuel efficiency and matching good looks.
The 2012 Ford Mondeo is now available for sale in the UK as a stylish 5-door hatchback or estate. There are five models available namely the Edge, Zetec, Titanium, Titanium X and the Titanium X Sport. Prices start for as low as £17,795 for the base Edge model up to £26,845 for the top of the line Titanium X Sport version. Included among the standard features (depending on model tier) are the following: radio/CD with USB connectivity and voice control system, leather steering wheel, CFC-free air conditioning, keyless start with start/stop button, courtesy and entry lights, power windows, power folding mirrors, heated windscreen and rear window, auto start/stop system, anti-theft system, remote alarm with central lock system, airbags for safety, stability control system with ABS, and alloy wheels, to name just a few.
The five model trims available for the Mondeo are also equipped with different diesel and petrol engine configurations which have auto start-stop system to reduce emissions. The engine displacements can be had in the turbocharged 1.6L and 2.0L EcoBoost petrol powerplants producing 160 and 240 horsepower respectively; and the 1.6L (115hp) and 2.0L (163hp) Duratorq TDCi turbocharged diesel engines.
Although a 5-speed manual is standard, there is also an available new powertrain called the Ford PowerShift which uses an advanced 6-speed automatic dual-clutch transmission that selects the next proper gear for your driving speed at the right moment giving better fuel efficiency and mileage. To top it all, buyers will also get the chance to use Ford’s configurator tool which basically gives them the option to tweak their desired Mondeo model according to their own specification.
Source: http://www.allreleasedates.co.uk/post/2011/11/04/2012-Ford-Mondeo.aspx
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